Sharing Feelings and User Engagement on Twitter: It’s All About Me and You

This study explores how the expression of feelings and use personal pronouns on Twitter are associated with user engagement. Unlike most previous studies which focused types emotions that generate engagement, it uses volume-control model, also considers social dimension power. Looking at usage pronouns, examines balance achieved between popular messages target larger groups personalized smaller individuals. The findings show there is a significant difference motivation to share (retweet) reply message. Users tend retweet characteristics, addressing positive feelings. On other hand, replies were more greater negative followers friends presented popularization personalization techniques, as their tweets higher customization specific yet avoided